Greenwashing index - any suggestions?

http://www.greenwashingindex.com/
Welcome to the Greenwashing Index — home of the world’s first online interactive forum that allows consumers to evaluate real advertisements making environmental claims. “Going green” has become mainstream for businesses large and small — and that’s a good thing. What’s not so great is when businesses make environmental marketing claims that can be misleading. The intent of this Web site is to:

Help consumers become more savvy about evaluating environmental marketing claims of advertisers;
Hold businesses accountable to their environmental marketing claims; and
Stimulate the market and demand for sustainable business practices that truly reduce the impact on the environment